Academic Journal of Business & Management, 2023, 5(26); doi: 10.25236/AJBM.2023.052605.
Lin Weiqiong1, Liang Jieheng2
1School of Economics, Guangdong University of Finance and Economics, Guangzhou, China
2China Construction Bank Conghua Sub-branch, Guangzhou, China
In this paper, an evolutionary game equilibrium model of two-stage digital transformation decision is created. The entrepreneurs in the same situation are regarded as a group, and the individual entrepreneur's decision is placed in the group decision. Then the individual entrepreneur chooses a certain strategy with a certain probability from the perspective of the entrepreneur group. In the face of digital transformation which can bring many benefits, the formation of stable and balanced strategy of entrepreneur evolution not only depends on the characteristics of the enterprise itself, but also depends on the decision of its competitors. The digital transformation of enterprises has positive externalities, and the government should establish an incentive system for digital transformation to encourage and help small and medium-sized enterprises to carry out digital transformation.
entrepreneur digital transformation; evolutionary game; Balancing strategy
Lin Weiqiong, Liang Jieheng. The Game Research of Entrepreneur Digital Transformation Decision. Academic Journal of Business & Management (2023) Vol. 5, Issue 26: 26-32. https://doi.org/10.25236/AJBM.2023.052605.
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