This paper aims to explore how to carry out regional brand positioning and integrated marketing strategies in the context of the Yellow River strategy. The Yellow River Basin, as an important economic and cultural region in China, has rich resource endowments and profound historical heritage. Its regional characteristics and industrial advantages provide unique conditions for regional brand building. By analyzing the regional brand positioning of the Yellow River Basin, this article proposes corresponding integrated marketing strategies, including establishing partnerships with relevant industries, enterprises, and institutions to jointly promote the Yellow River Basin brand, achieve resource sharing and mutual benefit; At the same time, combining local culture, history, and natural resources, develop differentiated marketing strategies to enhance brand awareness and reputation. Through this study, the aim is to provide theoretical support and practical guidance for regional brand building and integrated marketing strategies in the Yellow River Basin.

Xinxin Gu, Zi Liu. Regional Brand Positioning and Integrated Marketing Strategy under the Background of the Yellow River Strategy. Academic Journal of Business & Management (2023) Vol. 5, Issue 27: 16-21. https://doi.org/10.25236/AJBM.2023.052703.

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