Academic Journal of Business & Management, 2023, 5(27); doi: 10.25236/AJBM.2023.052705.
Lin Qin
Sichuan Institute of Industrial Technology, Deyang, Sichuan, China
Based on current domestic and international economic situation, the Central Committee of the Communist Party of China has made a decision to actively expand domestic demand, play the fundamental role of consumption in driving economic growth, especially to boost bulk consumption such as automobiles, electronic products, and home furnishings, and promote service consumption such as sports and leisure, cultural tourism, etc. China's rural revitalization strategy covers rural cultural tourism, and emphasizes the application of digital technology. The digital economy is developing rapidly, and its innovative technology empowers various industries to transform and upgrade. Promoting business model innovation through digitization has become an important choice for various industries to adapt to new environments, meet new needs, and advance new development. In such context, it is of great theoretical and practical significance to consider how to use digital technology to promote the development of rural tourism and create business models that match digital transformation. This paper attempts to discuss that taking China Baimaguan scenic spot as an example .
digital era; township tourism; business model innovation; Baimaguan
Lin Qin. Business Model Innovation of Township Scenic Spots in the Digital Era: Taking China Baimaguan as an Example. Academic Journal of Business & Management (2023) Vol. 5, Issue 27: 28-32. https://doi.org/10.25236/AJBM.2023.052705.
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