The contemporary youth's image on the media is a glimpse of the nation's future and related to the formation of the national image, which is a key point of China's development. News and reports about the dedication of volunteers, published by various mainstream media serve as key channels to show the contemporary youth's image. We select news and reports about volunteers during the Asian Games from two mainstream media as the research object, and analyzes the characteristics of mainstream media's news and reports about volunteers from the perspective of framework theory. Under this framework, a positive image of Chinese young volunteers will be presented and disseminated in three dimensions.

Zhang Yongli, Li Kexin. Research on the Media Image Construction of Asian Games Volunteers from the Perspective of Frame Theory—Taking Hangzhou Asian Games Reports by Mainstream Media as an Example. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 16: 26-34. https://doi.org/10.25236/IJFS.2023.051605.

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