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Academic Journal of Business & Management, 2023, 5(27); doi: 10.25236/AJBM.2023.052730.

The Role of Leading Enterprises in the Rural Revitalization Strategy: Key to Building a Rural Specialty Industry Chain

Author(s)

Shoubo Li1, Haiyan Zhu2

Corresponding Author:
Shoubo Li
Affiliation(s)

1School of Management, Wuzhou University, Wuzhou, Guangxi, 543002, China

2School of Business, Wuzhou University, Wuzhou, Guangxi, 543002, China

Abstract

In the context of the current rural revitalization strategy, leading enterprises play a crucial role in promoting rural economic development and building distinctive industry chains. This paper analyzes the role positioning, operation mode, and interaction of leading enterprises with rural specialty industry chains, exploring their key functions in rural revitalization. The article emphasizes the importance of leading enterprises in resource integration, technological innovation, market expansion, and social responsibility. It also points out potential challenges and strategies for resolving them in this process.

Keywords

Rural Revitalization; Leading Enterprises; Specialty Industry Chain; Resource Integration; Technological Innovation

Cite This Paper

Shoubo Li, Haiyan Zhu. The Role of Leading Enterprises in the Rural Revitalization Strategy: Key to Building a Rural Specialty Industry Chain. Academic Journal of Business & Management (2023) Vol. 5, Issue 27: 191-196. https://doi.org/10.25236/AJBM.2023.052730.

References

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