International Journal of Frontiers in Sociology, 2023, 5(16); doi: 10.25236/IJFS.2023.051620.
Junke Hu, Ruoyan Liang
Beijing Contemporary Music Academy, No. 68, Yunjing South Street, Tongzhou District, Beijing, China
Using TikTok as a focal point, this paper delves into the evolution of international social media platforms and their impact on China's global communication prowess. It begins by delineating the definition and taxonomy of overseas social media platforms, charting their developmental trajectory. The paper examines the context and significance of China's international communication, along with strategies aimed at enhancing its efficacy. It then delves into an in-depth exploration of TikTok, elucidating its evolution, defining characteristics, and its pivotal role in shaping international communication. Furthermore, the discussion encompasses the challenges faced by TikTok, accompanied by proposed strategies, such as bolstering engagement with global users and fortifying content review and data security protocols. Through this exploration of TikTok's case, a comprehensive understanding emerges of how overseas social media platforms influence China's global communication prowess.
Overseas social media platform; China; International communication ability; TikTok; Promotion strategy
Junke Hu, Ruoyan Liang. The Overseas Social Media Platform and the Improvement of China's International Communication Ability—Taking TikTok as an Example. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 16: 132-136. https://doi.org/10.25236/IJFS.2023.051620.
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