Rural revitalization is an important strategy for my country's current economic and social development, and rural tourism, as an important part of the rural revitalization strategy, is of great significance in promoting rural economic growth and improving farmers' income. However, in the process of rural tourism development, financial management issues have always been a key factor restricting the sustainable development of enterprises. This study takes GanziPrefecture as an example. Through in-depth research and analysis of the rural tourism financial management issues of GanziPrefecture enterprises, this study aims to provide theoretical guidance and practical reference for rural tourism financial management. This study first provides an overview of the current development status of rural tourism in GanziPrefecture, focuses on analyzing the richness of rural tourism resources and the changing trends of market demand, and points out the opportunities and challenges faced by rural tourism in GanziPrefecture. Then, this study conducted an in-depth discussion on the financial management issues of rural tourism in Ganzi Prefecture enterprises. This includes analysis of issues in financial management systems and mechanisms, financial budgeting and internal control, financial reporting and analysis, and fund raising and use management.On the basis of problem analysis, this study proposes corresponding solution strategies. Specifically, it is recommended to establish and improve financial management systems and mechanisms, strengthen financial budgeting and internal control, improve financial reporting and analysis capabilities, and improve fund raising and use management. These solution strategies aim to improve the financial management level of rural tourism enterprises in Ganzi Prefecture and enhance the financial sustainable development capabilities of enterprises. Finally, this study summarizes the main conclusions of the study and provides an outlook for future research. It is hoped that this study will provide certain theoretical and practical guidance for the research on rural tourism financial management issues of enterprises in Ganzi Prefecture under the background of rural revitalization, and contribute to promoting the development of rural tourism and the prosperity of the rural economy.

Luo Xiaodan. Research on financial management issues of rural tourism in Ganzi Prefecture enterprises under the background of rural revitalization. The Frontiers of Society, Science and Technology (2024) Vol. 6, Issue 1: 78-82. https://doi.org/10.25236/FSST.2024.060113.

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