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Academic Journal of Business & Management, 2024, 6(1); doi: 10.25236/AJBM.2024.060139.

Enterprise Green Technology Innovation Strategy Based on Environmental Responsibility


Bingxing Yang

Corresponding Author:
Bingxing Yang

Huizhou Commercial Bank Co., Ltd., Suzhou Branch, Suzhou, Anhui, China


Green development is a hot issue that academia is currently paying more attention to, and green technological innovation is an important strategic choice for enterprises to deal with environmental issues at this stage, promote sustainable development of enterprises, and improve their competitiveness. The purpose of this article is to study the green technology innovation (This article is abbreviated as GTI) strategy of enterprises mainly based on environmental responsibility. Taking 40 domestic manufacturing companies as cases, the research method of horizontal research and case investigation is adopted to carry out the definition, ecological chain and advantages of GTI strategy. This study compares the traditional enterprise innovation strategy and the enterprise GTI strategy through the design experiment to further analyse the enterprises' emphasis on environmental responsibility. In addition, the company's performance and environmental performance were further analysed, and the implementation of the company's strategy was analysed by mathematical statistics to verify the effectiveness of the company's GTI strategy. The experimental data shows that most entrepreneurs choose the development concept under GTI. The introduction of a GTI strategy is beneficial to reducing the time and production costs of production and operation, which can further increase the operational productivity of a company. The experimental data show that the implementation of environmentally responsible corporate GTI strategy has improved the financial performance of the company by about 20%, and the economic performance of environmental performance has been reduced by about 21%, which has promoted the production and healthy and orderly operation of the enterprise. It is a guideline for the study of companies' GTI strategies and environmental responsibility.


Environmental Responsibility, Green Technology, Innovation Strategy, Business Operation Efficiency, Business Performance

Cite This Paper

Bingxing Yang. Enterprise Green Technology Innovation Strategy Based on Environmental Responsibility. Academic Journal of Business & Management (2024), Vol. 6, Issue 1: 268-277. https://doi.org/10.25236/AJBM.2024.060139.


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