In this study, we believe that establishing a long-term mechanism for protecting local culture requires policy support, reference to local culture (support from cultural farmers), enthusiasm for protecting local culture, and stimulation of economic benefits. Only through multiple measures can a sound mechanism for rural cultural production be established. Promoting the new countryside and revitalizing the rural economy not only requires technical and financial support from traditional official media and local enterprises, but also continuous attempts at multimedia and multi-channel integration. We also need to continuously improve policies that combine "new farmers" with land, which can protect local culture and solve the problem of inheriting local culture. We can also promote local specialties and tourist attractions through short videos, thereby developing the local economy and increasing farmers' income. This is not only a specific measure to ensure people's livelihoods and promote development, but also a strong response to the policy of "revitalizing rural cultural industries".

Qian Zhao. Research on the Path of "New Farmers" Short Video Assisting the Revitalization of Rural Cultural Industry. International Journal of Frontiers in Sociology (2024), Vol. 6, Issue 1: 23-27. https://doi.org/10.25236/IJFS.2024.060105.

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