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Academic Journal of Business & Management, 2024, 6(2); doi: 10.25236/AJBM.2024.060201.

Research on Development Evaluation and Enhancement Strategy of Chengdu Characteristic Neighborhoods Based on AHP-Entropy Value Method

Author(s)

Zhou Yulan, Zhao Zhang, Fu Jiani, Guo Ruiqi, Li Weijia, Lin Zijie

Corresponding Author:
Zhao Zhang
Affiliation(s)

School of Economics and Management, Southwest Petroleum University, Chengdu, Sichuan, 610500, China

Abstract

As an important part of the city, characteristic blocks play a variety of roles such as cultural heritage, commercial consumption, catering and shopping, leisure and entertainment. With the increase of consumption demand and the upgrading of industrial structure, people also put forward higher requirements for characteristic blocks. Taking the characteristic blocks in Chengdu as the research object, this paper constructs a set of comprehensive evaluation system covering the four levels of market, value, management and environment. Combined with the respective advantages of AHP and entropy method, this paper evaluates the typical 20 blocks in Chengdu, and puts forward some suggestions and strategies for the problems in the development of characteristic blocks, which provides a useful reference for the development of characteristic blocks in the city.

Keywords

Characteristic neighborhood; Entropy method; AHP; Enhancement strategy

Cite This Paper

Zhou Yulan, Zhao Zhang, Fu Jiani, Guo Ruiqi, Li Weijia, Lin Zijie. Research on Development Evaluation and Enhancement Strategy of Chengdu Characteristic Neighborhoods Based on AHP-Entropy Value Method. Academic Journal of Business & Management (2024) Vol. 6, Issue 2: 1-7. https://doi.org/10.25236/AJBM.2024.060201.

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