This study adopts design thinking as a methodological approach, constructing a design thinking model through the analysis of relevant literature, and integrating it with the teaching design principles and elements for corporate training at Great Wall Motors (GWM). The designed model is oriented around design thinking and includes six stages: discovery stage, focusing on needs and problem identification; definition stage, organizing information and clarifying problems; conceptualization stage, proposing ideas and developing solutions; prototype stage, optimizing solutions and creating prototypes; improvement stage, conducting research and optimizing designs; and evaluation stage, presenting results and exchanging feedback. Three projects of increasing complexity were designed for each stage, providing participants with design thinking tools to aid their learning. The teaching process was refined and optimized over three rounds of action research. At the end of the teaching practice, the effectiveness of the teaching and learning model was analyzed through pre-and-post tests on creativity dispositions, learning outcomes, and interviews with coaches and learners. The teaching design model was revised and applied to the next team training activity at GWM.

Zhenghui Pan, Yang Sun, Wangfa Feng, Wei Zheng, Jian Li, Zhisheng Zhang, Qingsheng Zeng, Li Zhen, Lin Ma, Kexiang Liu. Research on the Application of Innovative Design Thinking in Corporate Training for GWM. Academic Journal of Business & Management (2024) Vol. 6, Issue 2: 37-46. https://doi.org/10.25236/AJBM.2024.060206.

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