This article explores the development plan and countermeasures for the e-commerce industry in Hong Kong under the background of digital trade. In the digital trade era, Hong Kong's e-commerce industry is a blend of opportunities and challenges, demanding strategic development plans and countermeasures. The industry is witnessing rapid growth, with a market size expected to double from 2019 to 2025, driven by a tech-savvy population and high internet penetration. Major players and local platforms dominate the market, offering a diverse range of products and services. Despite the growth, challenges such as intense competition, consumer privacy concerns, and logistical hurdles due to Hong Kong's unique urban landscape persist. The government's proactive support through policy enhancement, infrastructure development, and talent cultivation is pivotal. The industry's future hinges on adapting to evolving consumer behaviors and leveraging digital advancements, ensuring sustained growth and market relevance.

Jing Ren, Zeyan Zhang. The Development and Countermeasures of Hong Kong E-commerce Industry under the Background of Digital Trade. Academic Journal of Business & Management (2024) Vol. 6, Issue 2: 99-104. https://doi.org/10.25236/AJBM.2024.060215.

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