Frontiers in Sport Research, 2024, 6(1); doi: 10.25236/FSR.2024.060112.
Chengze Liu1, Hongwang Guo2, Songwei Zhong3
1Moray College School of Education and Sport, University of Edinburgh, Edinburgh, UK
2School of Information Engineering, Shandong Huayu University of Technology, Dezhou, China
3Guangxi Science & Technology Normal University, Laibin, China
This report explores Chelsea Football Club's organizational structure, focusing on strategic approach, financial assets, and athlete management. Utilizing SWOT and financial analysis, it identifies club merits, demerits, and suggests a sustainable development path. The collaboration with Wipro for digital leadership and insights from historical strategies guide recommendations.
Chelsea FC, Organizational structure, SWOT analysis, Sustainable development, Digital leadership
Chengze Liu, Hongwang Guo, Songwei Zhong. Chelsea Football Club Management Report. Frontiers in Sport Research (2024) Vol. 6, Issue 1: 72-78. https://doi.org/10.25236/FSR.2024.060112.
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