The development of urbanization and industrialization has caused a severe impact on the traditional rural functions and life patterns in China. Rural retail stores represented by rural grocery stores are a unique sales model in rural areas. With the process of reform and opening up, it has experienced the process of rise, development, change and decline. Based on the field observation of the rural canteen, under the tide of the Internet economy in the new era, the canteen, as a witness and symbol in the process of the transformation from planned economy to market economy, must also adapt to the changes of the external environment and adjust its positioning and role to get a living space in the economic trend.

Wang Yuhan. Functional transformation and role evolution of rural retail stores under the background of rural revitalization-field observation based on the village grocery store. International Journal of Frontiers in Sociology (2024), Vol. 6, Issue 2: 20-23. https://doi.org/10.25236/IJFS.2024.060204.

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