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Academic Journal of Business & Management, 2020, 2(2); doi: 10.25236/AJBM.2020.020203.

Study on ethical gift-giving practice in corporates


Keyi Liu

Corresponding Author:
Keyi Liu

Nanjing Foreign Language School, Xianlin Campus, Nanjing 210023, China


Corporate gift-giving is one of the controversial topic in business ethics. Due to the lack of detailed regulation, people in the business area are often confused with the blurry boundary of corporate gift-giving. This article helps people raising awareness of the importance of ethical gift-giving practice and proposing solution to regulate the market in gift-giving. The article first introduces the relevant definition and different countries’ regulation of corporate gift-giving. In order to figure out the problems lies in corporate gift giving, the author designed a survey that include questions about the price, occasions, and details of gift-giving. According to the survey, most problems originated from the unclear boundary. Solutions to solve the problem can be divided into three parts: promoting the importance of setting up rules for corporate gift-giving in the business area; having every staff in the corporate to remember the standard codes of gift-giving practice mandatorily; letting everyone in the corporate to have their own framework of ethical decision making.


Business ethics, Corporate Gift-giving, Regulation, Solutions.

Cite This Paper

Keyi Liu. Study on ethical gift-giving practice in corporates. Academic Journal of Business & Management (2020) Vol. 2, Issue 2: 14-19. https://doi.org/10.25236/AJBM.2020.020203.


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