With the rapid development of the information age and the rapid popularity of the "Internet +" strategy, Internet finance supported by "big data" and "artificial intelligence" technology, with the characteristics of "low cost" and "high efficiency", quickly rose to the financial market. Internet finance is booming and the scale has continued to expand. It is a new financial business model that uses network technology and information technology to conduct financial and financial technology, investing funds, payment and information intermediary services, which brings unprecedented convenience to people's lives. This new model has not only transferred the number of commercial bank users and the scale of savings, but also has a certain impact on the internal commercial banks. Based on the existing theory, literature and data, this article first explains and analyzes the current status of the Internet economy. Then use commercial banks as the object of research to analyze some of the problems it currently faces and put forward targeted countermeasures. On this basis, commercial banks are proposed on the Internet financial model in innovation development paths in product innovation, management costs, promotion channels, and risk control systems. It is expected to provide useful references to promote the upgrading and transformation of commercial banks, improve the financial innovation capabilities of commercial banks, promote the common development of Internet finance and commercial banks, complementary advantages, and then achieve win -win cooperation.

Haifei Liu, Ziting Zheng. Research on Development Strategy of Commercial Banks under the Background of Internet Finance. Academic Journal of Business & Management (2024) Vol. 6, Issue 3: 74-80. https://doi.org/10.25236/AJBM.2024.060309.

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