Guangdong Province is a major economic province in China, with a total economic output ranking among the top in the country. However, the development within Guangdong Province is extremely uneven. Zhanjiang and other western Guangdong areas are underdeveloped, with most rural areas relying mainly on agricultural production. The issue of agriculture, rural areas, and farmers is an important issue related to national economy and people's livelihood. It is necessary to ensure the stable growth of grain production and promote the development of rural economy, help farmers increase their income, and solve the problem of poverty alleviation in rural areas. However, the development of agriculture is influenced by natural factors, policy support, economic environment, financial services, and other factors, so the role of rural finance in agriculture, rural areas, and farmers cannot be underestimated. With the development of rural finance in Zhanjiang for many years, the order of rural finance has been established, and rural financial institutions have gradually increased. The economy of Zhanjiang's rural areas has also developed, but there are still certain problems in rural finance. This article studies the current situation of rural financial development in Zhanjiang, elaborates on the achievements of rural financial development in Zhanjiang, and points out the problems of insufficient rural financial support funds, incomplete rural financial system, and insufficient innovation of rural financial products in Zhanjiang's rural finance. Finally, countermeasures and suggestions are proposed to strengthen investment in rural credit, strengthen the construction of rural credit system, and accelerate the innovation of rural financial products and services.

Xiao Huiling, Cao Ziying. The current situation of rural financial development in Zhanjiang. Academic Journal of Business & Management (2024) Vol. 6, Issue 3: 81-88. https://doi.org/10.25236/AJBM.2024.060310.

[1] King, Robert G, Levine, Ross . Financial and Growth: Schumpeter Might Be Right[J]. The Quarterly Journal of Economics,1993,108(3):717-737.

[2] MSS Ibrahim. Does Rural Financial Development Spur Economic Growth Evidence from Nigeria [J].Saifullahi SaniIbrahim,2013.

[3] Suleiman Abu-Bader, Aamer S. Abu-Qarm. Financial Development and Economic Growth: the Egyptian Experience[J].Journal of Policy Modeling.2008,30(5).

[4] Wu Rongrong, Zhang Zhanhui. Research on the Current Situation and Improvement Strategies of Financial Support for Agriculture in China: An Empirical Analysis Based on the Correlation between Financial Support for Agriculture and Farmers' Income Increase [J]. Economic Research Guide, 2011 (20): 97-98

[5] Zhou Weihui, Dai Jianbing. Empirical Analysis of the Relationship between Rural Finance and Farmers' Income in Hebei Province [J]. Journal of Hebei Normal University (Philosophy and Social Sciences Edition), 2008 (04): 31-35

[6] Zhong Chenglin, Chao Wen. Research on Agricultural Modernization, Human Capital, Financial Support for Agriculture, and Farmers' Income Increase [J]. Journal of Hunan University of Technology (Social Sciences Edition), 2013,18 (05): 60-64

[7] Zhou Li. Political and Economic Logic of China's Rural Financial System (1949-2019) [J]. China Rural Economy, 2020 (04): 78-100

[8] Jian Jie. Empirical Study on the Impact of Rural Financial Development on Farmers' Income in Zhanjiang City [D]. Guangdong Ocean University, 2019