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Academic Journal of Business & Management, 2020, 2(2); doi: 10.25236/AJBM.2020.020209.

Research on the effect of product placement in Chinese animated films


Feiyan Tanga, Lei Lai*

Corresponding Author:
Lei Lai

School of Business, Guangdong University of Foreign Studies, Guangdong, 510006, China.
a [email protected],
*Corresponding Author: [email protected]


As a cost-effective new marketing method, implantable advertising is well received by brand owners. In the past ten years, there has been a large amount of advertising in Chinese animated films. Through the study of two animated films in China, explore the relationship between the different levels of the impact of implanted advertising communication in Chinese animated films, and analyze the factors that affect the effect of implanted advertising communication. Finally, how to optimize the implantation of Chinese animated films Advice on the effectiveness of advertising communications.


Chinese animated film; implanted advertising; communication effect

Cite This Paper

Feiyan Tang, Lei Lai. Research on the effect of product placement in Chinese animated films. Academic Journal of Business & Management (2020) Vol. 2, Issue 2: 71-86. https://doi.org/10.25236/AJBM.2020.020209.


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