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Academic Journal of Business & Management, 2024, 6(4); doi: 10.25236/AJBM.2024.060402.

The Effectiveness and Optimization Suggestions of Brand Building for "Doing Business in Jiangxi"


Lishan Jiang1, Tianwei Tang2

Corresponding Author:
Lishan Jiang

1Jiangxi Institute of Economic Development, Jiangxi Normal University, Nanchang, China

2Management Science and Engineering Research Center, Jiangxi Normal University, Nanchang, China


In recent years, Jiangxi Province has achieved significant results in building a business environment: firstly, the construction of the five major business environments continues to improve; The second is that the evaluation results of the business environment are relatively excellent; The third is the initial sound of business environment brands in various regions of Jiangxi. At the same time, the brand construction of "Doing Business in Jiangxi" faces three major problems: firstly, the brand characteristics of a unified business environment are not clear enough; Secondly, the overall evaluation of the business environment needs to be improved; The third issue is that the construction of the five major environments is not coordinated enough. This article proposes three major measures for this: firstly, to collaborate and optimize the five sub environments; Secondly, we should attach importance to improving the business environment of prefecture level cities; We need to strengthen the unified brand of "doing business in Jiangxi".


Business environment; Business environment brand; Government services

Cite This Paper

Lishan Jiang, Tianwei Tang. The Effectiveness and Optimization Suggestions of Brand Building for "Doing Business in Jiangxi". Academic Journal of Business & Management (2024) Vol. 6, Issue 4: 8-12. https://doi.org/10.25236/AJBM.2024.060402.


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