Academic Journal of Business & Management, 2024, 6(4); doi: 10.25236/AJBM.2024.060402.
Lishan Jiang1, Tianwei Tang2
1Jiangxi Institute of Economic Development, Jiangxi Normal University, Nanchang, China
2Management Science and Engineering Research Center, Jiangxi Normal University, Nanchang, China
In recent years, Jiangxi Province has achieved significant results in building a business environment: firstly, the construction of the five major business environments continues to improve; The second is that the evaluation results of the business environment are relatively excellent; The third is the initial sound of business environment brands in various regions of Jiangxi. At the same time, the brand construction of "Doing Business in Jiangxi" faces three major problems: firstly, the brand characteristics of a unified business environment are not clear enough; Secondly, the overall evaluation of the business environment needs to be improved; The third issue is that the construction of the five major environments is not coordinated enough. This article proposes three major measures for this: firstly, to collaborate and optimize the five sub environments; Secondly, we should attach importance to improving the business environment of prefecture level cities; We need to strengthen the unified brand of "doing business in Jiangxi".
Business environment; Business environment brand; Government services
Lishan Jiang, Tianwei Tang. The Effectiveness and Optimization Suggestions of Brand Building for "Doing Business in Jiangxi". Academic Journal of Business & Management (2024) Vol. 6, Issue 4: 8-12. https://doi.org/10.25236/AJBM.2024.060402.
[1] Cao Jian, Tan Jialu, Shu Wei. Review and Outlook on Business Environment Research [J]. Finance and Accounting Monthly, 2023,44 (18): 153-160
[2] Li Shuguang. The Legal Connotation and Institutional Value of the World Bank's New Business Environment Indicators [J]. Journal of China University of Political Science and Law, 2023, (06): 37-52
[3] Zhang Demiao, Li Linfang. The Digital Transformation of Business Environment: Generative Logic and Practical Approaches [J]. Journal of Beijing Institute of Administration, 2023, (06): 98-105
[4] Jiang Jialei, Wei Jieyun, Wang Yexiang. Research on the high-quality development of digital economy empowering the construction of digital government[J].Frontier Economy and Culture,2024,(01):9-16.