Academic Journal of Business & Management, 2024, 6(4); doi: 10.25236/AJBM.2024.060404.
Yiting Qian, Xun Lin
Business School, University of Shanghai for Science and Technology, Shanghai, China
In recent years, Blind Box have been treated by many as an important part of trendy culture, and the Blind Box economy has become a new economic trend among young people in Generation Z. How to enhance consumers' willingness to buy is especially important for the sustainable development of the Blind Box market. Therefore, this paper takes POPMART as an example, and use Logistic regression to explore the interactive effects of different factors on consumers' purchase intention from the consumers' perspective. It provides relevant references for the related trendy play enterprises in order to promote the sustainable improvement and development of the industry.
Blind Box Economy; Willingness to Buy; Market Prospect; POPMART; Sustainability
Yiting Qian, Xun Lin. Blind Box Market Prospect Research—Taking POPMART as an Example. Academic Journal of Business & Management (2024) Vol. 6, Issue 4: 19-23. https://doi.org/10.25236/AJBM.2024.060404.
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