With the increasing awareness of global ecological environment protection, the health and safety of Marine ecosystem has become the focus of international attention. However, on August 24, 2023, Japan decided to discharge water contaminated by the Fukushima nuclear disaster into the sea, which poses a threat to the Marine ecological environment and food safety of neighbouring countries. In this context, this study takes Shanghai as a case study to study the impact of Shanghai residents' seafood consumption habits on their willingness to consume seafood products from the perspective of consumers, which makes up for the lack of studies on the impact of direct victims in existing literature. In terms of methodology, this study uses statistical tools such as linear regression model to deeply analyze various factors affecting consumers' willingness to consume seafood, aiming at providing scientific basis and policy recommendations for the healthy development of China's seafood market.

Siyi Jiang, Zile Zeng, Qing Zhang. A study on the influence of consumption habits of Shanghai residents on seafood consumption intention under the influence of nuclear sewage—Analysis based on linear regression model. Academic Journal of Business & Management (2024) Vol. 6, Issue 4: 39-43. https://doi.org/10.25236/AJBM.2024.060407.

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