Academic Journal of Business & Management, 2024, 6(4); doi: 10.25236/AJBM.2024.060414.
Wang Jie, Dawa Zhuoma, Yan Jing
School of Economics and Management, Southeast University, Nanjing, China
This paper employs a procedural grounded theory coding method to analyze the raw data of two cases, Meituan and DiDi, and extracts the two-tier structure of platform enterprises' responsibility and implementation of the protection of gig workers' rights and interests. The study finds that the responsibility of platform enterprises for the protection of gig workers' rights and interests includes baseline responsibility and contribution responsibility. Under the influence of external and internal factors, platform enterprises fulfill their safety and health responsibilities, labor remuneration responsibilities, and occupational development responsibilities through organizational development, diverse cooperation, and communication coordination. The implementation model of platform enterprises' responsibility for the protection of gig workers' rights and interests provides support for a better understanding of the connotation and fulfillment of corporate social responsibility of platform enterprises.
Platform Enterprise Social Responsibility, Protection of Gig Workers' Rights and Interests, Corporate Social Responsibility Implementation
Wang Jie, Dawa Zhuoma, Yan Jing. Research on the Responsibility and Implementation of the Protection of Gig Workers' Rights and Interests of Platform Enterprises. Academic Journal of Business & Management (2024) Vol. 6, Issue 4: 83-89. https://doi.org/10.25236/AJBM.2024.060414.
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