Amidst the rapid advancement of globalization and market economy, the agricultural industry is facing an urgent need for transformation and upgrading. The IPization of agricultural products, as a novel marketing strategy, not only enhances the market visibility of these products but also bolsters their competitive position, thereby contributing to the overall development of the agricultural sector. This paper provides an in-depth examination of the contemporary context of agricultural product IPization and its critical importance in the industry's upgrading process. Through a detailed analysis of the "Yield Fresh Corn" case study, the paper further clarifies the specific implementation pathways and strategies of IPization in agriculture, as well as the economic and social benefits it generates. Additionally, the paper discusses the potential value and future trends of agricultural product IPization, offering valuable references and insights for agricultural businesses and policymakers. The goal is to stimulate continuous innovation and growth in the agricultural industry within the framework of the new era.

Qu Yaqi, Wang Chunying. Innovation and Tradition: Exploring the IPization Pathway of "Fresh Corn" Agricultural Products. Academic Journal of Business & Management (2024) Vol. 6, Issue 4: 90-94. https://doi.org/10.25236/AJBM.2024.060415.

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