Welcome to Francis Academic Press

Academic Journal of Business & Management, 2024, 6(4); doi: 10.25236/AJBM.2024.060417.

Innovative and Entrepreneurial Talent Evaluation in E-commerce under the Context of the New Liberal Arts


Zhe Zhang, Xuewen Huang

Corresponding Author:
Zhe Zhang

School of Management Science and Engineering, Shandong University of Finance and Economics, Jinan, China


This article focuses on evaluating the quality of e-commerce professional innovation and entrepreneurship talent cultivation within the framework of New Liberal Arts. Through an in-depth discussion on the evaluation index system, it proposes a corresponding cultivation framework and strategy tailored to the current landscape. Firstly, it analyzes the emerging demand for evaluating e-commerce innovation and entrepreneurship talent cultivation in the context of New Liberal Arts, stressing the significance of enhancing the quality of talent cultivation amid the rapid evolution of e-commerce. Building upon this analysis, a multidimensional and multilevel evaluation index system for e-commerce innovation and entrepreneurship talent cultivation is formulated, centered around "two-dimensional cultivation, four-way linkage, and multidimensional integration," providing a comprehensive and scientifically grounded basis for evaluation. Lastly, employing the Analytic Hierarchy Process and empirical evidence, the article conducts an evaluation of e-commerce innovation and entrepreneurship talent cultivation, offering targeted cultivation strategies. This study enriches the theoretical framework of e-commerce professional innovation and entrepreneurship talent cultivation evaluation.


new liberal arts; e-commerce major; innovative and entrepreneurial talents; cultivation quality evaluation

Cite This Paper

Zhe Zhang, Xuewen Huang. Innovative and Entrepreneurial Talent Evaluation in E-commerce under the Context of the New Liberal Arts. Academic Journal of Business & Management (2024) Vol. 6, Issue 4: 103-112. https://doi.org/10.25236/AJBM.2024.060417.


[1] Xiang Hongmei. A preliminary study on the reform of cross-border e-commerce personalised talent cultivation--A review of Exploration and Practice of Innovative and Entrepreneurial E-commerce Talent Cultivation--Proceedings of the Research on Teaching Reform of Alibaba Business School[J]. Chinese Journal of Education, 2017(10):1. DOI:CNKI:SUN:ZJYX.0.2017-10-062.

[2] Mo Chuanchuan, Deng Zhichao. Exploration of cross-border e-commerce talent cultivation under the perspective of functional linguistics--A review of "Cross-border e-commerce and multilingual service innovative talent cultivation: A casebook of student entrepreneurship at Sichuan International Studies University"[J]. Chinese Journal of Education, 2020(4):1. DOI:CNKI:SUN:ZJYX.0.2020-04-045.

[3] Wang Hongjun. Research on Entrepreneurial Competence Cultivation Mechanism of Science and Technology Innovation Talents--Taking Entrepreneurship in Cross-border E-commerce Field as an Example[J]. Science and Technology Management Research, 2018, 38(9):6. DOI:CNKI:SUN:KJGL. 0. 2018-09-020.

[4] LI Fenglin, LIU Tao,XU Jing. A comparative study on the training of e-commerce professionals in China and abroad[J]. Library and Intelligence Work(8):73-75,98[2024-03-20].

[5] Xiang Hongmei, Huang Zhiping. Research on Personalised Skilled Talent Cultivation Mode Based on Smile Curve--Taking E-commerce Market Research as an Example[J]. Science and Technology Management Research, 2012, 32(21):5. DOI:10.3969/j.issn.1000-7695.2012.21.035.

[6] Ma Yongbin, Bo Zhe. Research and Exploration on the Practice Mode of University Innovation and Entrepreneurship Education[J]. Tsinghua University Education Research, 2015(6):5. DOI:10.14138/j. 1001-4519.2015.06.009905.

[7] LIN Weilian, WU Wei. Construction of a whole-chain innovation and entrepreneurship education system featuring "IBE"--Practice of innovation and entrepreneurship education and talent cultivation in Zhejiang University[J]. Research on Higher Engineering Education, 2017(5):5. DOI: CNKI:SUN: GDGJ. 0. 2017-05-029.

[8] Qiu Hanqin, Du Yingying. Innovation and Practice of Digital Literature and Tourism Talent Cultivation in the Context of New Liberal Arts[J]. Journal of Tourism, 2022, 37(8):3.

[9] MENG Yanfang, ZHAO Jinghe. Innovation and Practice of New Media Talent Cultivation Mode under the Background of New Liberal Arts Construction[J]. China Publishing, 2023(7):50-53.