This article focuses on evaluating the quality of e-commerce professional innovation and entrepreneurship talent cultivation within the framework of New Liberal Arts. Through an in-depth discussion on the evaluation index system, it proposes a corresponding cultivation framework and strategy tailored to the current landscape. Firstly, it analyzes the emerging demand for evaluating e-commerce innovation and entrepreneurship talent cultivation in the context of New Liberal Arts, stressing the significance of enhancing the quality of talent cultivation amid the rapid evolution of e-commerce. Building upon this analysis, a multidimensional and multilevel evaluation index system for e-commerce innovation and entrepreneurship talent cultivation is formulated, centered around "two-dimensional cultivation, four-way linkage, and multidimensional integration," providing a comprehensive and scientifically grounded basis for evaluation. Lastly, employing the Analytic Hierarchy Process and empirical evidence, the article conducts an evaluation of e-commerce innovation and entrepreneurship talent cultivation, offering targeted cultivation strategies. This study enriches the theoretical framework of e-commerce professional innovation and entrepreneurship talent cultivation evaluation.

Zhe Zhang, Xuewen Huang. Innovative and Entrepreneurial Talent Evaluation in E-commerce under the Context of the New Liberal Arts. Academic Journal of Business & Management (2024) Vol. 6, Issue 4: 103-112. https://doi.org/10.25236/AJBM.2024.060417.

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