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Academic Journal of Business & Management, 2024, 6(4); doi: 10.25236/AJBM.2024.060423.

Discussion on Network Marketing Strategy of Pearl Breeding Industry in Sanya


Shichao Qiao

Corresponding Author:
Shichao Qiao

Saxo Financial Technologies Business School, University of Sanya, Sanya, 572000, China


The emergence of network marketing has revolutionized the business landscape across various industries, including the pearl breeding sector. The significance of applying strategic online marketing methodologies in the pearl breeding industry can amplify market reach and enhance consumer engagement. This study aims to investigate the current network marketing strategies adopted by the pearl breeding industry in Sanya, including an analysis of successes and limitations. Key findings suggest the utilization of digital marketing channels is pivotal in expanding market presence, and strategic recommendations are proposed for stakeholders in Sanya's pearl breeding industry.


Network Marketing Strategy, Sanya Pearl Culture, Consumer Behavior Analysis, Multi-Channel Integrated Marketing, Data Analysis

Cite This Paper

Shichao Qiao. Discussion on Network Marketing Strategy of Pearl Breeding Industry in Sanya. Academic Journal of Business & Management (2024) Vol. 6, Issue 4: 144-152. https://doi.org/10.25236/AJBM.2024.060423.


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