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Academic Journal of Business & Management, 2024, 6(4); doi: 10.25236/AJBM.2024.060424.

Research on Brand Promotion and Communication Strategy of Donglong Sturgeon Caviar


Ma Weiwei, Xing Mengyan, Li Zongyuan

Corresponding Author:
Ma Weiwei

Management College, Harbin Finance University, Harbin, Heilongjiang, China


Brand promotion and communication can not only enhance brand awareness and influence, but also create a unique brand image, convey product value, and establish a deep emotional connection with consumers. The PEST analysis of Donglong sturgeon caviar was carried out, and specific brand promotion and communication strategies were put forward from the aspects of improving brand awareness, expanding brand communication channels, enhancing brand influence, and building a lifetime mini program for Donglong sturgeon.


Donglong sturgeon caviar; Brand promotion, Brand communication

Cite This Paper

Ma Weiwei, Xing Mengyan, Li Zongyuan. Research on Brand Promotion and Communication Strategy of Donglong Sturgeon Caviar. Academic Journal of Business & Management (2024) Vol. 6, Issue 4: 153-157. https://doi.org/10.25236/AJBM.2024.060424.


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