Academic Journal of Business & Management, 2024, 6(4); doi: 10.25236/AJBM.2024.060424.
Ma Weiwei, Xing Mengyan, Li Zongyuan
Management College, Harbin Finance University, Harbin, Heilongjiang, China
Brand promotion and communication can not only enhance brand awareness and influence, but also create a unique brand image, convey product value, and establish a deep emotional connection with consumers. The PEST analysis of Donglong sturgeon caviar was carried out, and specific brand promotion and communication strategies were put forward from the aspects of improving brand awareness, expanding brand communication channels, enhancing brand influence, and building a lifetime mini program for Donglong sturgeon.
Donglong sturgeon caviar; Brand promotion, Brand communication
Ma Weiwei, Xing Mengyan, Li Zongyuan. Research on Brand Promotion and Communication Strategy of Donglong Sturgeon Caviar. Academic Journal of Business & Management (2024) Vol. 6, Issue 4: 153-157. https://doi.org/10.25236/AJBM.2024.060424.
[1] Zhang Haigeng, Ni Qi, Liu Huang. Current situation and development countermeasures of sturgeon breeding facilities in China[J]. Fishery Modernization,2016,43(6):65-69
[2] Yan Xingang, Huang Shuolin, Tang Jianye, et al. Problems and Suggestions in Current Fishery Management in Heilongjiang Province[J]. Journal of Shanghai Fisheries University,2018,3:367-370
[3] Mao Xiaoxing. High standard and high quality call Longjiang cold-water fish brand[N]. Heilongjiang Daily, 2022-11-25 (003). DOI:10.28348/n.cnki.nhjrb.2022.004712.
[4] Yin Yue, Chai Qingyu, Chai Fangying. Suggestions on the development of regional brands of aquatic products in Heilongjiang Province [J]. Economist, 2022, (07): 131-132.