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Academic Journal of Business & Management, 2024, 6(4); doi: 10.25236/AJBM.2024.060426.

Research on the change and development of international trade under the environment of electronic commerce


Jiaxia Han, Weixi Zhu

Corresponding Author:
Jiaxia Han

School of Economic, Guangdong Ocean University, Zhanjiang, 524088, China


This paper discusses the impact and transformation of cross-border e-commerce on the traditional international trade model. With the development of Internet technology and the acceleration of the globalization process, cross-border e-commerce, as an emerging mode of international trade, is having a profound impact on the traditional mode of international trade with its unique advantages and potential. This paper first outlines the characteristics and limitations of the traditional international trade model, and then analyses in detail the characteristics and impact of cross-border e-commerce, including its impact on the traditional trade market structure, trade processes and intermediary roles. Next, the paper discusses the transformation and adaptation of the traditional international trade model in the cross-border e-commerce environment, including the adjustment of enterprise business strategies, the updating of trade policies and legal systems, and the improvement of trade infrastructure. Finally, this paper specifically analyses the impact and transformation of cross-border e-commerce on the traditional international trade model through case studies, and summarizes the impact of cross-border e-commerce on the global trade pattern and the future development trend. The study presented in this article demonstrates how cross-border e-commerce is propelling the modernization and evolution of the conventional international trade model while encouraging the growth and innovation of international trade. Cross-border e-commerce is developing, but it also confronts a lot of obstacles. To maintain its healthy growth, governments, businesses, and international organizations must work together to set fair norms and regulations. In addition to being instructional for supporting the adaptation and transformation of the conventional international trade model, the study findings in this article provide vital reference value for understanding the development trend of cross-border e-commerce and its influence on international trade.


Cross-border e-commerce; traditional international trade patterns; impact and transformation; market structure; trade processes

Cite This Paper

Jiaxia Han, Weixi Zhu. Research on the change and development of international trade under the environment of electronic commerce. Academic Journal of Business & Management (2024) Vol. 6, Issue 4: 168-177. https://doi.org/10.25236/AJBM.2024.060426.


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