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Academic Journal of Business & Management, 2024, 6(4); doi: 10.25236/AJBM.2024.060428.

Research on digital finance empowering geographical indication product brand value enhancement—Taking Pizhou Ginkgo as an example


Liu Yuanyuan, Yang Fan, Ma Zhongmin

Corresponding Author:
Ma Zhongmin

School of Finance, Xuzhou Institute of Technology, Xuzhou, Jiangsu, China


Pizhou Ginkgo is a national geographical indication product with unique medical and cultural and historical value, and is one of the important economic sources for local farmers. Based on the investigation of the current situation of Pizhou Ginkgo agricultural products, the study analyzed the value-enhancement mechanism of digital finance in helping regional geographical indication brands from the perspectives of long-tail effect, scale economy effect and industrial cluster effect, and proposed a proposal to enhance the value of Pizhou Ginkgo national geographical indication brands. 


Digital finance; geographical indication products; brand value; agricultural product brand; Pizhou Ginkgo

Cite This Paper

Liu Yuanyuan, Yang Fan, Ma Zhongmin. Research on digital finance empowering geographical indication product brand value enhancement—Taking Pizhou Ginkgo as an example. Academic Journal of Business & Management (2024) Vol. 6, Issue 4: 185-190. https://doi.org/10.25236/AJBM.2024.060428.


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