Academic Journal of Business & Management, 2024, 6(4); doi: 10.25236/AJBM.2024.060433.
Li Shiying, Tang Xinyang
Guangxi Normal University, Yanshan District, Guilin City, Guangxi Zhuang Autonomous Region, 541001, China
The swift expansion of China's cross-border e-commerce sector has emerged as a pivotal driver for the modernization of international trade and the rejuvenation of conventional industries. This evolution has captured notable interest from the global stage. Nevertheless, the holistic advancement of the cross-border e-commerce ecosystem is presently confronted with a multitude of obstacles，such as imperfect legal systems, inadequate communication, and lack of close cooperation, all of which have become bottlenecks for the deep development of China's cross-border e-commerce. This article analyzes in depth the current development trends and governance challenges faced by the cross-border e-commerce industry from the perspective of collaborative governance theory. By combining a comprehensive consideration of the current cross-border e-commerce business environment, it explores the future trends and model construction of cross-border e-commerce environmental governance, forming a comprehensive understanding of the construction of the governance mechanism for the cross-border e-commerce business environment and providing beneficial suggestions for promoting the sustained and healthy development of China's cross-border e-commerce industry.
cross-border e-commerce; collaborative governance; business environment; optimization path
Li Shiying, Tang Xinyang. Analysis of Optimization Path for Cross-border E-commerce Business Environment from the Perspective of Collaborative Governance. Academic Journal of Business & Management (2024) Vol. 6, Issue 4: 225-229. https://doi.org/10.25236/AJBM.2024.060433.
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