This paper aims to explore the strategies of green investment under the framework of sustainable finance and its challenges. With the increasingly severe global environmental problems, green investment, as a new investment method, has gradually become an important force to promote sustainable development. This paper first expounds the concept of green investment and its core concept, and analyzes the role and influence of green investment in the financial system. At the strategic level, this paper deeply studies the policy orientation, strategic positioning, and major areas and project types of green investment. Through the study of green investment innovation mode and financial product design, this paper reveals the positive role of green investment in promoting the optimization of economic structure and promoting industrial upgrading. At the same time, this paper also evaluates the market potential and economic benefits of green investment, and provides valuable reference information for investors. However, green investment also faces many challenges in the development process. This paper identifies the major challenges of technical bottlenecks, funding gaps, and market risks, and analyzes the causes of these challenges and their impact on green investment. In response to these challenges, this paper puts forward corresponding coping strategies and suggestions, aiming to provide strong support for the sustainable development of green investment.

Simiao Xie. Sustainable Finance: Strategies and Challenges for Green Investments. Academic Journal of Business & Management (2024) Vol. 6, Issue 5: 55-60. https://doi.org/10.25236/AJBM.2024.060508.

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