Academic Journal of Business & Management, 2024, 6(5); doi: 10.25236/AJBM.2024.060510.
Haochen Tian1, Zhiyang Wu2
1School of European Studies, Beijing International Studies University, Beijing, China
2China Academy of the Belt and Road Initiative, Beijing International Studies University, Beijing, China
Economic and trade cooperation between China and CEE countries has deepened with growing trade volumes and expanding investment. To enhance Chinese enterprises' investment and trade in CEE, an in-depth analysis of the business environment is essential. However, traditional evaluation methods used by scholars often lack a comprehensive framework, hindering the objectivity of assigning weights to various indicators. This paper uses the objective entropy method to robustly analyze the business environment in CEE, overcoming the limitations of traditional methods by adding historical and regional comparisons. An assessment model with 4 primary and 10 secondary indicators evaluates the business environment across 17 CEE countries, identifying trends and impacts on Chinese business activities. Recommendations for improvements are provided based on the analysis, guiding Chinese enterprises in navigating the CEE business environment.
business environment, Central and Eastern Europe, economic and trade cooperation, Entropy Weight Method
Haochen Tian, Zhiyang Wu. Research on Comprehensive Evaluation of Business Environment in Central and Eastern Europe Based on Entropy Weight Method. Academic Journal of Business & Management (2024) Vol. 6, Issue 5: 67-74. https://doi.org/10.25236/AJBM.2024.060510.
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