This study conducts a random sampling survey of 453 students from Yunnan Minzu University to explore the application of multimodal discourse analysis in the standardized dissemination of knowledge at frontier ethnic institutions. The findings reveal a significant preference among students for short videos that combine dynamic visuals with practical knowledge, underscoring the importance of visual effects and information utility. Additionally, students desire diverse content from standardized knowledge dissemination videos, including popular science, daily news, and career development. They prefer acquiring knowledge through various information sources. Most students also consider standardized knowledge to be closely related to their educational and daily lives. These insights are crucial for understanding and improving the dissemination of standardized knowledge in frontier ethnic institutions. The study highlights that dissemination strategies should integrate multimodal elements to enhance information appeal and meet diverse learning needs, offering useful references for future optimization of knowledge dissemination.

Zeng Xianglu, Zhang Biao. A Multimodal Analysis of Standardized Knowledge Dissemination in Frontier Ethnic Institutions. International Journal of Frontiers in Sociology (2024), Vol. 6, Issue 5: 34-41. https://doi.org/10.25236/IJFS.2024.060506.

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