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Academic Journal of Business & Management, 2024, 6(5); doi: 10.25236/AJBM.2024.060524.

Research on Animates Albany Omni-channel Retail Market

Author(s)

Muting Chen

Corresponding Author:
Muting Chen
Affiliation(s)

Massey University (Graduated), 6011, Auckland, New Zealand

Abstract

This study aims to collect consumer information through data-driven key performance indicators (KPIs) to meet customer needs. Using customer relationship management (CRM) software to analyze data and track products through unique QR codes, the six-month implementation process is expected to affect sales in the first year. The research also discusses the importance of providing customer service across multiple channels and optimizing customer interaction through mobile strategy and integrated service software. In addition, effective inventory planning requires a powerful demand planning system, and real-time forecasting and cross-departmental cooperation can be realized through inventory management software. Animates plans to increase data collection and application by 50% by integrating data from different channels and departments in the next 15 months. The contribution of this study is to provide a data-driven business growth strategy framework for retail enterprises, as well as the corresponding technical implementation plan and budget guide.

Keywords

Consumers; Retail market; Sales

Cite This Paper

Muting Chen. Research on Animates Albany Omni-channel Retail Market. Academic Journal of Business & Management (2024) Vol. 6, Issue 5: 175-182. https://doi.org/10.25236/AJBM.2024.060524.

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