In today's digital era, consumer behavior has become one of the key factors for companies to formulate marketing strategies and implement personalized marketing. With the rapid advancement of the Internet and mobile technology, consumers' behavior patterns and preferences when purchasing products or services have become increasingly complex and variable. Traditional advertising channels can no longer meet the demand for interaction between companies and consumers, while digital marketing provides companies with more flexible and precise marketing methods. Therefore, researching the personalized positioning of consumer behavior in digital marketing and developing predictive models have important implications for the development of marketing strategies for enterprises.

Zhongjie Wang. Study on Personalized Positioning and Prediction Model of Consumer Behavior in Digital Marketing. Academic Journal of Business & Management (2024) Vol. 6, Issue 5: 257-263. https://doi.org/10.25236/AJBM.2024.060535.

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