Academic Journal of Business & Management, 2024, 6(6); doi: 10.25236/AJBM.2024.060602.
Mingyang Liu1, Zekai Zhong2, Zizhang Chen3, Siye Yang4, Haiyue Zou5, Zhijun Peng6, Minghan Li7
1Chongqing Foreign Language School, Chongqing, 400000, China
2Chongqing Luneng Bashu Secondary School, Chongqing, 400000, China
3Chongqing Harrow Lide, Chongqing, 400000, China
4Chongqing Foreign Language School, Chongqing, 400000, China
5Chongqing Foreign Language School, Chongqing, 400000, China
6Chongqing BI Academy, Chongqing, 400000, China
7Hamden Hall Country Day School, Hamden, 06517, USA
The cultural impact of modern society has gradually reduced the vitality of some traditional non-heritage cultures in China. Although many non-heritage cultures have been protected in recent years, non-heritage cultures with low popularity, such as the Small Dragon Performing, still need to maintain their development and inheritance through new promotional methods. This paper takes the Small Dragon Performing as an example, focuses on the innovative inheritance and commercial promotion of the less well-known non-heritage cultures, explores the historical and cultural background of the Small Dragon Performing, conducts social research from qualitative and quantitative perspectives, analyses the problems in the process of promotion from the public's point of view, and provides feasible solutions to this end.
Small Dragon Performing, non-heritage culture, Innovative heritage, Commercialized Promotion
Mingyang Liu, Zekai Zhong, Zizhang Chen, Siye Yang, Haiyue Zou, Zhijun Peng, Minghan Li. A probe into the commercial value of the non-heritage project of small dragon performing. Academic Journal of Business & Management (2024) Vol. 6, Issue 6: 9-15. https://doi.org/10.25236/AJBM.2024.060602.
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