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Academic Journal of Business & Management, 2024, 6(6); doi: 10.25236/AJBM.2024.060607.

The Impact of Social Media Fatigue on Employee Silence Behavior: The Mediating Role of Knowledge Hiding and Information Avoidance Mechanisms


Li Yang1, Jing Li2

Corresponding Author:
Jing Li

1School of Management, Guangzhou Xinhua University, Guangzhou, China

2School of Management, Guangzhou Xinhua University, Guangzhou, China


This paper explores the relationship between social media fatigue and employee silence behavior, with knowledge hiding and information avoidance as mediating variables. A total of 412 valid questionnaires were collected through a survey. The results indicate that social media fatigue has a positive and significant impact on knowledge hiding and information avoidance. Knowledge hiding and information avoidance partially mediate the relationship between social media fatigue and silence behavior. With the emergence of excessive use of social media in the workplace, it can lead to negative employee behaviors. Therefore, while emphasizing the convenience of social media, enterprises should pay more attention to controlling the scope and intensity of usage to avoid the negative effects of knowledge hiding, information avoidance, and silence behavior.


Social media fatigue, Silence behavior, Information avoidance, Knowledge hiding

Cite This Paper

Li Yang, Jing Li. The Impact of Social Media Fatigue on Employee Silence Behavior: The Mediating Role of Knowledge Hiding and Information Avoidance Mechanisms. Academic Journal of Business & Management (2024) Vol. 6, Issue 6: 41-47. https://doi.org/10.25236/AJBM.2024.060607.


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