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Academic Journal of Business & Management, 2024, 6(6); doi: 10.25236/AJBM.2024.060611.

Research on Satisfaction Assessment of Catering Enterprises Undertaking College Canteens Based on the Fuzzy Comprehensive Evaluation Method


Kun Zhang, Hongfei Guo, Liyun Liu

Corresponding Author:
Kun Zhang

Central University of Finance and Economics, Beijing, China


With the continuous deepening of the socialization of university logistics, accurately evaluating the service quality of social catering enterprises contracted to operate university canteens has gradually become an important part of building first-class logistics services for "double first-class" universities. To construct a quantitative evaluation system for the satisfaction of teachers and students with the university canteen, this paper adopts the fuzzy comprehensive evaluation method to build a satisfaction matrix. Without the need for professional statistical software, the traditional qualitative survey results are calculated and transformed into quantitative evaluation data, objectively evaluating the university canteen from multiple dimensions of concern to teachers and students, and urging point-to-point improvement directions. This provides a feasible canteen management solution for university logistics managers, allowing for quantitative comparison of different contracting enterprises, thereby more targeted improvement of catering service quality, and providing an effective and simple evaluation system for building world-class logistics support services.


Fuzzy Comprehensive Evaluation Method; Social Catering Enterprises; University Canteen; Satisfaction Evaluation

Cite This Paper

Kun Zhang, Hongfei Guo, Liyun Liu. Research on Satisfaction Assessment of Catering Enterprises Undertaking College Canteens Based on the Fuzzy Comprehensive Evaluation Method. Academic Journal of Business & Management (2024) Vol. 6, Issue 6: 66-72. https://doi.org/10.25236/AJBM.2024.060611.


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