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Academic Journal of Business & Management, 2024, 6(6); doi: 10.25236/AJBM.2024.060615.

Digital Transformation in Catering Industry: Current Developments and Policy Recommendations

Author(s)

Wei Jiawen

Corresponding Author:
Wei Jiawen
Affiliation(s)

Continuous Education College, Anhui University of Finance and Economics, Bengbu, Anhui, China

Abstract

Macau, China is a Creative City of Gastronomy. The catering industry is an essential industry for the development of the tourism economy and people's consumption. Digital transformation is the key to promoting the high-quality development of the catering industry in Macau, China. The specific performance of the digital transformation of the catering industry in Macau integrates digital application scenarios such as mobile payment, online food takeaway, digital operation and management, and digital marketing methods into the internal processes and sectors of catering enterprises. They are using data elementization as the main driving force to improve the productivity and service quality of catering enterprises. This article uses SPSS statistical software to construct a unary linear regression model, and the analysis concludes that the degree of digitization in the catering industry has a positive correlation effect on the reduction of internal operating costs in catering enterprises. Policy recommendations to promote the digital development of Macau's catering industry were proposed in the study, mainly including the establishment of a favourable business environment and system, strengthening the supervision of data security, enhancing the cultivation of digital talents, and improving relevant digital support policies.

Keywords

Macau's catering industry, digital transformation, SPSS, linear regression models

Cite This Paper

Wei Jiawen. Digital Transformation in Catering Industry: Current Developments and Policy Recommendations. Academic Journal of Business & Management (2024) Vol. 6, Issue 6: 92-101. https://doi.org/10.25236/AJBM.2024.060615.

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