Frontiers in Sport Research, 2024, 6(3); doi: 10.25236/FSR.2024.060322.
Shuai Guo1,2, Zhe Chen3
1Faculty of Sport and Leisure, Guangdong Ocean University, Zhanjiang, 524088, China
2Institute of Coastal Sports and Leisure, Guangdong Ocean University, Zhanjiang, 524088, China
3School of Economics and Management, Shanghai Ocean University, Shanghai, 201306, China
China possesses abundant marine resources and a rich maritime culture, providing favorable conditions for coastal sports and leisure activities. Starting from the current state of China’s coastal sports and leisure industry, this article analyzes the challenges faced by the industry, including issues related to seawater quality, cultural factors, lack of professional sports talent, and inadequate infrastructure and service systems. Additionally, it explores the development trends of the coastal sports and leisure industry driven by factors such as new technologies, environmental awareness, diverse consumer demands, and community participation. The sustainable development of this industry necessitates the collaboration and efforts of multiple stakeholders, including government, businesses, and society.
coastal sports, industry challenges, development trends
Shuai Guo, Zhe Chen. Development of Coastal Sports and Leisure in China: Models, Challenges, and Trends. Frontiers in Sport Research (2024) Vol. 6, Issue 3: 153-159. https://doi.org/10.25236/FSR.2024.060322.
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