With the rapid development of the digital economy, the quality and safety supervision of the fresh agricultural products supply chain in Hainan Province faces new opportunities and challenges. This paper aims to explore the issues of quality and safety supervision of the fresh agricultural products supply chain in Hainan Province under the digital economy and propose corresponding solutions. Firstly, it analyzes the impact of the digital economy on the fresh agricultural products supply chain, discussing the advantages of information transparency, data-driven decision-making, and intelligent supervision. Secondly, it evaluates the current situation and existing problems of the fresh agricultural products supply chain in Hainan Province. Finally, based on the development trend of the digital economy, strategies such as constructing a digital supervision platform, promoting standardization, enhancing technological innovation, improving the quality of supervision personnel, and strengthening public participation are proposed to enhance the quality and safety level of fresh agricultural products in Hainan Province and promote the modernization of agriculture.

Mo Haipeng, Chen Yuting, Xiao Shurui. Research on Quality and Safety Supervision of Fresh Agricultural Products Supply Chain in Hainan Province under the Digital Economy. Academic Journal of Business & Management (2024) Vol. 6, Issue 6: 165-171. https://doi.org/10.25236/AJBM.2024.060625.

[1] Fan X, Zhang Y, Ma Y, et al. Research on the sustainable development of agricultural product supply chain in three northeast provinces in China [J]. Frontiers in Public Health, 2023, 10: 1007486.

[2] Wang Y, Deng X, Lu Q, et al. Numerical Analysis and Service Quality Evaluation of the Fresh Agricultural Produce Supply Chain Platform[J]. Applied Sciences, 2023, 13(2): 713.

[3] Li J, Bai Y, Yang X, et al. The Study on the Supply Chain Construction of Tuliu Group’s Agricultural E-Commerce Industry under the Sudden Outbreak of Public Health Events[J]. Open Journal of Social Sciences, 2024, 12(4): 488-499.

[4] Zeng F, Peng L. Factors that Influence Agricultural Products’ Marketing Strategies on Consumer Buying Behavior in Hainan Province, China: Basis for Network Marketing Model[J]. Asia Pacific Journal of Multidisciplinary Research, 2018, 6(4).

[5] Fan X, Nan Z, Ma Y, et al. Research on the Spatio-Temporal Impacts of Environmental Factors on the Fresh Agricultural Product Supply Chain and the Spatial Differentiation Issue—An Empirical Research on 31 Chinese Provinces[J]. International Journal of Environmental Research and Public Health, 2021, 18(22): 12141.

[6] Jensen H H, Zhou J. Food safety regulation and private standards in China[J]. Food safety, market organization, trade and development, 2015: 167-182.