The Frontiers of Society, Science and Technology, 2024, 6(6); doi: 10.25236/FSST.2024.060606.
Xiaoqing Mai1, Xusheng Zhang2
1Labor and Social Security, Guangdong Medical University, Dongguan, Guangdong, China
2School of Humanities and Management, Guangdong Medical University, Dongguan, Guangdong, China
As China's aging population continues to worsen, the government is facing increasing fiscal pressure in pension expenditures. This has led people to gradually shift from relying on government support for retirement to self-funded retirement, especially by choosing commercial pension insurance as the primary retirement protection method. This has become one of the effective ways to alleviate the government's fiscal burden. A study using a structural equation model examines factors influencing the choice of commercial pension insurance. It finds that perceived service quality and corporate impression positively influence willingness to choose, while purchase cost negatively impacts it. Satisfaction with social pension insurance mediates these relationships. Suggestions include adjusting premiums and coverage based on retirement needs, refining regulation, and raising insurance awareness.
Commercial endowment insurance; Willingness to choose; Structural equation model; Flexible employment group
Xiaoqing Mai, Xusheng Zhang. Study on the Decision Factors of Choosing Commercial Pension Insurance for Urban Flexible Employment Group: Structural Equation Model Analysis. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 6: 31-39. https://doi.org/10.25236/FSST.2024.060606.
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