In the context of the public's increasing pursuit of the sense of experience, digital media technology and interactive experience in the digital era have begun to integrate and develop, innovating media productivity tools while creating new needs for the public. The development of interactive experiences provides the most direct way to satisfy the needs of users by combining technology, theory and design with the aim of enhancing the user experience in this era. Originating from the digital era, the integration with digital media technology promotes the development of the era, and harvests the demand to create opportunities for its own innovation, forming a cycle. To a certain extent, it also promotes the development of the media industry.The integration of digital media technology and interactive experience in the digital age is a wise path for innovation and progress in the media industry, providing opportunities for the development of high-quality media industry. Interactive experience design lays the foundation for interactive services, adapts to the gradually increasing demand for interactive experiences, improves the actual experience of users, and promotes the integration of interactive experiences with productivity tools, digital media technology, the media industry, and even the entire digital age.

Zijing Zhang. A Study of the Integration of Digital Media Technology and Interactive Experience in the Digital Age and Its Development for the Media Industry. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 6: 62-68. https://doi.org/10.25236/FSST.2024.060610.

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