This paper uses Raymond Williams’ structure of feeling as a theoretical perspective to analyze and explain the continuous hot Zibo barbecue. It aims to explore the correlation between its dissemination and acceptance and the structure of feeling of the contemporary Chinese public, while also analyzing the deep-seated motives behind its explosive growth. Food is often the carrier of people’s memory, emotions and social activities. Zibo barbecue, a local cooking style, has sparked a craze due to its ability to evoke the contemporary Chinese public’s cultural memory, local cultural identity, and collective identity. By immersing themselves in the past, people have completed a collective unconscious emotional summoning.

Xinyi Liu. A Study of Zibo Barbecue from the Perspective of Structure of Feeling. International Journal of Frontiers in Sociology (2024), Vol. 6, Issue 6: 22-27. https://doi.org/10.25236/IJFS.2024.060604.

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