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Frontiers in Sport Research, 2024, 6(4); doi: 10.25236/FSR.2024.060421.

The Value and Promotion Path of Surfing Sports

Author(s)

Jingyu Cheng

Corresponding Author:
Jingyu Cheng
Affiliation(s)

School of Sports, China University of Geosciences, Wuhan, Hubei, 430074, China

Abstract

This paper uses a literature study to examine the development status and value of surfing at home and abroad. It puts forward the implementation path of popularizing surfing in China. The importance of surfing mainly includes promoting cultural exchange, education, economic development, etc. The approaches for surfing promotion are proposed: improve the safety supervision system and pay attention to safety management; improve the diversified event system and enhance cultural communication; pay attention to the cultivation of competitive talents and prepare for Olympic events; strengthen the publicity and promotion efforts and improve the popularity; play a role in national fitness and encourage public participation.

Keywords

Sports management; Surfing; Value; Promotion

Cite This Paper

Jingyu Cheng. The Value and Promotion Path of Surfing Sports. Frontiers in Sport Research (2024) Vol. 6, Issue 4: 138-141. https://doi.org/10.25236/FSR.2024.060421.

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