The Frontiers of Society, Science and Technology, 2024, 6(7); doi: 10.25236/FSST.2024.060705.
Ruoqiu Lu1, Yun Lu2
1Data Science Department, Faculty of Information Technology, Monash University, Melbourne, Australia
2Management, School of Economics and Management, University of Electronic Science and Technology, Chengdu, China
This study refines the Theory of Planned Behaviors (TPB) to align with consumer dynamics in China’s Suzhou furniture market, focusing on eco-friendly products. It examines factors influencing purchase intentions and behaviors and quantifies their impacts using descriptive statistics, reliability and validity assessments of measurement scales, and hypothesis testing via structural equation modeling (SEM). The findings indicate that subjective norms significantly affect purchase intentions, while perceived behavioral control and purchase intentions strongly predict actual purchasing behavior.
Eco-friendly furniture, Purchase intentions, Purchase behavior, Structural equation model
Ruoqiu Lu, Yun Lu. Analysis of Consumer Intentions and Behaviors in Purchasing Eco-Friendly Furniture. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 7: 27-34. https://doi.org/10.25236/FSST.2024.060705.
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