In recent years, with the widespread adoption of 4G and 5G networks, the user base of short video platforms has grown rapidly year by year. The short video industry has now matured, and content creation in this field has expanded from early leisure and entertainment to news, science popularization, education, and other areas, meeting the diverse needs of users and bringing in huge traffic. As a new form of information dissemination, short videos have quickly become popular for their intuitive, vivid, and brief content. Various fields are competing in the short video arena, and some reading promotion media have already achieved success. However, university libraries are still lagging in this area. This paper takes Beijing University of Agriculture as a case study to explore the construction of a reading promotion service model based on short video platforms, aiming to provide insights for the reading promotion efforts of university video accounts.

Zixuan Liu. Research on Innovative Reading Promotion Service Model Based on Short Video Platforms: A Case Study of Beijing University of Agriculture. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 7: 47-51. https://doi.org/10.25236/FSST.2024.060708.

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