With the rapid development of digital technology, the cultural and creative industry has been fully prosperous. Taking digital display as an important means of ceramic cultural and creative products, taking the National Ceramic Culture Inheritance and Innovation Pilot Zone settled in Jingdezhen, the ceramic capital, as an opportunity, the design strategy was explored from three aspects: story-oriented packaging, process visualization and personalized design. Thus, the promotion of Jingdezhen ceramic cultural and creative products has walked out of a road with Jingdezhen characteristics, shaped a unique urban IP, and enhanced the competitiveness of Jingdezhen cultural tourism.

Jun Yan, Xiaoxian Shan, Xiangcheng Xu. Research on digital display design strategy of Jingdezhen ceramic cultural and creative products. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 7: 67-72. https://doi.org/10.25236/FSST.2024.060711.

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