The Frontiers of Society, Science and Technology, 2024, 6(7); doi: 10.25236/FSST.2024.060712.
Jiajia Pan, Bin Du
School of Marxism, Sichuan Agricultural University, Chengdu, Sichuan Province, 611130, China
In recent years, the scale of college graduates has increased, objectively causing new challenges and pressures in employment. As the main network battlefield of university employment service to the public, the university employment WeChat official account should pay attention to the social reality and improve service effectiveness. Starting from the agenda-setting theory, this paper summarizes the current situation of the construction of college employment WeChat official account, its outstanding problems in the function play of agenda setting, content selection, and audience interaction level, and points out that it should be oriented to the demand, user viscosity, branding, etc. to continuously improve the construction level of the college employment WeChat official account, to make it play a safeguarding role for the service of the college students' high-quality employment.
Agenda-setting theory; University employment WeChat official account; Construction status quo; Enhancement path
Jiajia Pan, Bin Du. Research on the Current Situation and Enhancement Path of College Employment WeChat Official Account under the Perspective of Agenda-setting Theory. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 7: 73-78. https://doi.org/10.25236/FSST.2024.060712.
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