With the development of the times, the speed of globalization and computerization is getting faster and faster. Cross-border trade, cultural exchange and international trade are becoming more and more popular, and cross-border e-commerce is developing rapidly for consumer business (B2C). In this context, due to the rapid growth of demand for translation and multilingual information, the language service industry has created a new service format with high demand and rapid development. Based on this, this paper first analyzes the evaluation and application of AI and language service elements, and studies the impact of AI and language service industry and AI on language service industry. Then, this paper discusses the technical application of AI in English language services in depth, and proposes the application design of English language services in cross-border e-commerce. After that, precision algorithm is used to strengthen the application of cross-border e-commerce English language. After theoretical and practical verification, it can be concluded that B2C English language service under AI technology has improved e-commerce language service by 17.2%.

Guiyu Liao. Development of Cross-border E-commerce English Language Services Based on Artificial Intelligence Technology. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 7: 79-88. https://doi.org/10.25236/FSST.2024.060713.

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