This paper explores two key aspects of virtual fashion: production and display. On the production side, the innovative applications of smart clothing, fabric digitisation and design software are driving the fashion industry towards digital transformation and providing new opportunities for personalised production. Virtual fashion diaplay services, on the other hand, utilise technologies such as AR, VR, XR, virtual reality fitting, Autostereoscopy and other technologies to redefine the consumer's fashion experience, significantly enhancing interactivity and immersion. Looking ahead, with the further maturity and popularity of virtual production and display technologies, it will bring richer and more diverse consumer experiences, but it will also intensify market competition, prompting the fashion industry to continue to innovate in order to meet the growing needs and expectations of consumers.

Qian Dou. Virtual Fashion: Production and Display. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 7: 141-152. https://doi.org/10.25236/FSST.2024.060720.

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